New Math? Fuzzy Math? Multinational Math? | JustFoodForDogs New Math? Fuzzy Math? Multinational Math? | JustFoodForDogs

New Math? Fuzzy Math? Multinational Math?

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New Math? Fuzzy Math? Multinational Math?

So this morning I was catching up on some reading and one article in particular caught my attention. According to Pet Food Industry Magazine we are expected to see the cost of pet food increase over the next several months. And, as we have seen in the past, we can expect that increase to EXCEED the inflation rate of human food (although no one has ever been able to explain to me why this would be the case). I have an above average understanding of how inflation works but in 2008 when human food inflation reached 6%, pet food prices jumped 16%! Considering so much of what goes into dog food are the components that would otherwise be thrown away this just smells like a big vat of rendered mystery meat to me!

The article goes on to quote a senior economist from Golman Sachs who predicts the recent 2% acceleration in human food costs (since February) to result in an unspecified but apparently outsized cost to pet food.

I guess the upside is pretty obvious. If the multinational pet food manufacturers continue to raise the price of their products exponentially over human food it will simply drive the public to make food for their dogs at home or purchase it from a company that makes food from ingredients certified for human consumption… which, provided said food is nutritionally balanced, will always out perform “dog food.”

What’s your thought on the inflation rise differences in human/natural food and dog food? Let’s talk about this on our Facebook wall. Thanks for having a curious mind like mine.

-Shawn, Partner at TrueFoodForDogs

About TrueFoodForDogs:

At TrueFoodForDogs we start with the highest quality, USDA certified, restaurant grade meats, fresh vegetables and whole grains, all of which are approved for human consumption.
We cook our homemade food for dogs, puppy foods and dog treats in small batches in our own dog kitchen and dog bakery. This is a critical point as it relates to quality control and commitment. All of our healthy food for dogs recipes are prepared by cooking our all natural ingredients to the minimum allowed temperature in order to preserve the maximum nutritional value. Whole grains and fresh vegetables must be cooked to a very specific point so that nutrients are preserved and a dog’s system can still benefit from the nourishment these healthy dog food ingredients offer.

Our dog kitchen and dog bakery in Newport
 Beach, California was designed from an 
empty shell with only one purpose in mind- Making the world’s best food for dogs. We didn’t convert some ‘out of business’ restaurant or alter some old catering kitchen, we built our space from scratch, dominated by our dog kitchen, for this sole purpose. Every piece of equipment and its location is strategic to our homemade food for dogs. “Gentle cooking” is not just marketing jargon. Cooking fresh food for dogs to the minimum allowable temperatures is much more difficult than overcooking everything and putting it in a can or a bag, but your dog will benefit greatly from this process. All of the ingredients in our recipes– meats, vegetables, etc. deliver far greater nutritional value when cooked properly. Under cooked and a dog’s system cannot digest the ingredients (which makes them useless). Over cook and there is little or no nutritional value remaining.

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