In January 2011, we opened the doors of the world’s first dog kitchen, JustFoodForDogs in Newport Beach, CA with one single objective: to increase the quality and length of life for as many dogs as possible through a whole food diet. Today, I am proud to announce the opening of our second and much larger kitchen in West Hollywood, and I dedicate our growth, expansion and success to you, our customers and the veterinarians with whom we work closely. You are the finest pet parents and vet professionals in the world and without you, none of this would be possible.
When we embarked upon this business it became clear that in order to do it correctly, we would need to set the high standards ourselves, because quite frankly – the pet food industry didn’t. This posed a challenge, we would have to design and construct a human grade kitchen unlike any previously built – it would take time and it would be expensive but any alternative would result in our loss of control over quality and, ultimately, the product. Since ours is an entirely new concept any loss of control was unacceptable.
I will never forget in the first few weeks after we opened the Newport Beach location, we received a Facebook message from a skeptical observer that stated simply “I give this concept 15 minutes”. What that person didn’t understand, is how dedicated and loving the pet parents of Southern California were and how anxiously they had been waiting for a quality alternative to poorly regulated and overly processed dog food. Not only did we grow, but we grew quickly. When we first opened we were making 500 lbs of food per week, now we make about 9,000 lbs per week! It became apparent within the first 24 months that a second kitchen wasn’t only possible, but it was necessary.
Vets, many of them board certified in various fields including Oncology, Internal Medicine, Surgery, Toxicology, and Dermatology, were among the most enthusiastic about what we were doing, and at every step we followed their advice. Everything from recruiting Dr. Oscar Chavez, DVM and professor of clinical canine nutrition to executing humane, AAFCO feeding trials.
The buzz and acceptance by the West Hollywood and greater Los Angeles area, including veterinarians, has been astounding. We could not be more grateful and excited to become part of such a vibrant community. I have no doubt we will continue to thrive in WeHo, and that this is just the beginning. We are in the early stages of planning location number three and hope to have an announcement soon.
This is no longer just our mission, it is yours as well, and your loyalty and dedication to improve canine nutrition and extend the quality of life of as many dogs as possible through a balanced, whole food diet is being achieved.
So thank you for allowing us to spend every day doing what we love we look forward to seeing you in Newport Beach or West Hollywood!
Shawn Buckley, Founder
PS… JustOpenHouse & GrandOpening!
All this weekend we welcome everyone to stop by and take a sneak peak at our new West Hollywood kitchen. The official Grand Opening is Monday the 7th so please check our Facebook page for all the details. We have something special planned for very early in the morning so stay tuned while we finalize all the details. Click here for store info and hours
We look forward to seeing you in WeHo!